Directions
From Interstate 90, take Exit 3 and follow US-53 South into downtown La Crosse. Turn onto 5th Avenue South and continue into the downtown core. Property is located at 115 5th Ave S with prominent visibility along a main corridor.
Listing Agency
Chippewa Valley Real Estate, Llc
115 5th Avenue S, La Crosse, WI 54601
$1.00
MLS# 1600661
Remarks
Scenic Center is a landmark Art Deco commercial building offering a rare opportunity to lease substantial space in the heart of downtown La Crosse. Designed by Joseph and Frank Schwalbe and built on the historic site of the former La Crosse Theatre, this five-story structure showcases classic Art Deco detailing including a cast stone façade, stepped vertical piers, and decorative tile insets that reflect the architectural style’s prominence from 1925 to 1940. Long recognized as a major downtown destination, the building previously served as a flagship JCPenney department store and continues to stand as one of the city’s most recognizable commercial landmarks. Its recessed storefront entrance, original decorative lighting, and strong architectural presence create a highly visible and inviting business environment. With approximately 29,729 rentable square feet spanning multiple levels—including retail, office, basement, and mezzanine space—the property offers exceptional flexibility for a wide range of commercial uses. Its layout supports both single-tenant and multi-tenant configurations in a high-traffic downtown setting. Suites now available for your business. Inquire today to secure space in this iconic downtown destination.
| Style | Retail |
|---|---|
| Type | CommercialLease |
| Zoning | N/A |
| Year Built | 1930 |
| School Dist | La Crosse |
| County | La Crosse |
| Lot Size | 0 x 0 x |
| Acreage | N/A |
| Above Grd | — |
|---|---|
| Below Grd | — |
| Tax $ / Year | N/A / N/A |
Includes
N/A
Excludes
N/A
| Basement | Full |
|---|---|
| Cooling | CentralAir |
| Electric | CircuitBreakers |
| Exterior Features | CementSiding |
| Heating | ForcedAir |
| Sewer Service | PublicSewer |
| Water Service | Public |
| Laundry | N |
The data relating to real estate for sale on this web site comes in part from the Internet Data Exchange program of the NW WI MLS. Real estate listings held by brokerage firms other than Kaiser Realty are marked with the NW WI MLS icon. The information provided by the seller, listing broker, and other parties may not have been verified.
DISCLAIMER: This information is provided exclusively for consumers' personal, non-commercial use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing. This data is updated every business day. Some properties that appear for sale on this web site may subsequently have been sold and may no longer be available. Information last updated 5/1/2026.
